Why you should be using Instagram for business
If you haven’t already discovered Instagram for business then your in for a treat! This helpful tool, that was released last year brings a number of extremely helpful tools and insights to your account.
First of all, let’s just clear up one thing. You don’t have to be a business to be able to use Instagram for business. The tool is perfect for musicians, influencers and bloggers as well as companies! The idea first came about after Instagram discovered that lots of businesses using the platform wanted to stand out. After interviewing hundreds of businesses, they shared that allowing a customer to directly email them from their account would help these companies to better sift through enquiries. Secondly, businesses want a simple way to get insights. A retailer in Austin in the US explained that a lot of analytics are overwhelming and hard to apply to its marketing. And thirdly, businesses want to reach even more customers across the platform.
This is when Instagram developed three new features:
A business profile is a free feature for accounts wanting to be recognised as businesses on Instagram. With this feature, businesses can choose how they want their customers to get in touch with them: by calling, texting or emailing by tapping the contact button, while also being able to get directions. Business profiles also unlock access to insights and the ability to promote.
Insights on Instagram give businesses actionable information about who their followers are and which posts are resonating better than others, all from within the mobile app. By learning more about the behaviour and demographics of your audience, you can create more relevant and timely content.
The ability to promote lets you turn well-performing posts into adverts within the app, helping you connect with even more customers. Simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an advert for any length of time you choose.
With these new features on Instagram, companies can receive emails from customers, saving valuable time when responding.
Whilst many influencers are using the tool, there are still many who aren’t and this is down to not fully understanding the potential benefits to using Instagram for business. Whether you run a personal brand, or just do Instagram for fun, the insights tool allows you to fully track when is best to post your content, the top locations of your audience and how many users are following your account.
As a blogger or influencer, we recommend you using the insights tool on Instagram for business, as it would help you to understand the following:
- The best time of the day to post
- The gender of your audience
- The most common locations of your audience
- How much reach your content is getting
Being able to access this data will help to better optimise your content, which in return may generate more reach and followers.
If your still interested in learning more about how you can better optimise your content with Instagram for business, then feel free to get in touch with us. We are currently offering a free consultation to a select number of users. Get in touch now!